Beauty Launches

Bath & Body Works Debuts Peeps Collection for Spring

This marshmallow gourmand fragrance features bright colors and the iconic Peeps bunny.

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By: Rachel Klemovitch

Assistant Editor

Bath & Body Works is welcoming spring with a playful collaboration with Peeps, the marshmallow treat synonymous with Easter. 

The limited-time collection adds a sweet dose of color and fun with bright packaging that features the Peeps marshmallow bunny. 

Kristie Lewis, senior vice president of merchandising, said,

“We are so excited to partner with Peeps, an iconic symbol of spring. This collaboration was all about capturing that feeling of joy and tradition that comes with the season. By bringing this beloved Easter classic to life through fragrance and gifting, we’re giving consumers a fun, feel-good way to celebrate spring’s happiest moments.”

The brand-new scent, Peepin’ It Real, features notes of fluffy marshmallow, sugar crystals, and whipped vanilla, delivering a soft, sweet, and comforting fragrance that channels everything fans love about Peeps.

The collection includes body cream, body wash, fine fragrance mist (full size and travel size), shapeable soap, lip gloss, single wick candle, foaming hand soap, PocketBac hand sanitizer, Bunny backpack, Bunny tote, Bunny socks, Bunny tray, candle pedestal, car diffuser, and coin purse.

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